Many companies want to offer their customers easy, fast and modern access to products and services. But ordering processes are often associated with manual steps, unstructured inquiries and media breaks. This results in delays, high administrative costs and a limited customer experience. A digital customer portal with automated ordering processes is thus becoming a decisive factor for efficiency and customer satisfaction.
Together with the customer, Liquam has developed a digital customer portal that enables individual product configuration, direct ordering and connection to internal systems.
A practical example:
A manufacturer of technical components wanted to offer its B2B customers a platform on which they could configure products, trigger orders and independently track the status of orders. The aim was to digitize the sales process, reduce administrative costs and strengthen customer loyalty.
In this project, Liquam has developed a tailor-made customer portal that combines the individual requirements of the company and its customers. The platform offers functions for product configuration, direct order activation and order tracking — all integrated with existing ERP and CRM systems.
The solution automates the entire process from configuration to ordering and reduces manual intervention to a minimum. An intuitive front end ensures a positive user experience, while a central dashboard gives the company insights into ordering behavior and process performance.
The portal can be flexibly extended — e.g. with self-service functions for complaints, spare parts orders or the download of technical documentation.
